The MerchFi Value Loop
Culture in. Buybacks, rewards, and governance out.
Community
buys merch
Pay with SOL,
USDC, or
$MERCH
Net margin is
redistributed
$MERCH buybackPartner token burnBuyer rewardsTreasuryHolders vote on
future drops
Owned by community.
Powered by culture.Driven by alignment.
MerchFiNo insiders.
No presale.
$MERCH is a 100% fair launch on pump.fun — coming soon. No team allocation, no presale — the team will buy on the open market like everyone else. Value comes from real merch sales, not from dumping supply.
$MERCH · Coming soonPowered
by culture
100% on pump.fun
The whole supply launches on the open market. Anyone can buy from block one.
No team allocation
No presale, no reserved bags, no insider unlocks. The team buys like everyone else.
Buybacks from real revenue
Merch margin funds $MERCH buybacks — value from sales, not from dumping supply.
Utility, not a promise
$MERCH powers checkout discounts, rewards and governance. Not a claim on profit.
MerchFiRevenue
distribution
How every drop's revenue flows back to the ecosystem.
This is protocol revenue distribution — not token supply. $MERCH itself is a 100% fair launch with no team allocation.
Net margin only
Allocations come from net margin after all costs.
Per drop settlement
Automated distribution at each drop settlement.
MerchFi Treasury
Fuel for long-term growth, operations & ecosystem expansion.
$MERCH Buyback
Sustainable buybacks to strengthen value and reduce float.
Partner Token Buyback & Burn
Aligning incentives by buying back and burning partner tokens.
Customer Rewards Pool
Rewarding the community that drives the culture forward.
MerchFi
Powered by culture
Pay with the ecosystem.
Unlock better pricing.
Reward the strongest believers with native-token checkout. The more you back the ecosystem, the less you pay.
Better prices
Pay less with native tokens.
Built for culture
From the ecosystem. For the ecosystem.
Secure & trustless
Onchain payments. Transparent & verified.
Native token checkoutSOL / USDC
Standard price
$$$
$MERCH
Best price
$
Partner token
Holder price
$$
The more you believe, the more you save.
Holding ecosystem tokens = better pricing across MerchFi.
MerchFi
Coming soonCustomer
Rewards Pool
Every drop will reward the buyers behind it.
A share of net margin is redistributed to customers based on how much they spent in each drop — not on how many tokens they hold. Rolling out after the first drops settle.
reward
pool
$100,000
$20,000
$10,000
$2,000
$20,000 / $100,000 = 20% of the drop → 20% of $10,000 = $2,000.
GovernanceThe community helps shape what comes next.
Hold $MERCH to vote on future partner projects and product categories.
Hold partner tokens to influence collection-specific drops and designs.
Global DAO
Vote on next partners and product categories.
Collection DAO
Vote on next designs, products, and restocks for each collection.
MerchFiTransparent after every drop.
Every collection ends with a clear settlement report showing revenue, allocations, buybacks, burns, and buyer rewards.
Premium
Onchain
Merch
The first settlement report drops with the genesis drop.
Once the genesis drop settles, its full report — revenue, buybacks, burns and buyer rewards — is published on-chain and verifiable here. No numbers until then.
$MERCH — coming soon
Fair launch on pump.fun, no presale, no team allocation. Better prices, rewards and governance — when it goes live.
$MERCH is a utility and community token. It is not an investment, security, or a claim on revenue, dividends or profit. Buyback & burn and rewards are discretionary brand mechanics, not a promise of value or return. Nothing here is financial advice. Mechanics shown are illustrative and roll out from Phase 2.